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PayPay Balance Card
To enable users to use their PayPay balance for online shopping, I led the design of the virtual prepaid card — the PayPay Balance Card. From the initial concept phase, I collaborated closely with multiple stakeholders, including the CEO, throughout this large-scale, year-long project. As the lead designer, I was responsible for the overall experience design, screen architecture, and final visual delivery.
ROLE
Lead Designer
PERIOD
2023.Oct - 2024.Sep
TOOL
Figma
After Effects
TEAM
Me - Lead Designer
1 PdM
3 iOS Engineer
3 android Engineer
3 Backend Enginner
Top
PayPay Balance Card
To enable users to use their PayPay balance for online shopping, I led the design of the virtual prepaid card — the PayPay Balance Card. From the initial concept phase, I collaborated closely with multiple stakeholders, including the CEO, throughout this large-scale, year-long project. As the lead designer, I was responsible for the overall experience design, screen architecture, and final visual delivery.
ROLE
Lead Designer
PERIOD
2023.Oct - 2024.Sep
TOOL
Figma
After Effects
TEAM
Me - Lead Designer
1 PdM
3 iOS Engineer
3 android Engineer
3 Backend Enginner
Top
PayPay Balance Card
To enable users to use their PayPay balance for online shopping, I led the design of the virtual prepaid card — the PayPay Balance Card. From the initial concept phase, I collaborated closely with multiple stakeholders, including the CEO, throughout this large-scale, year-long project. As the lead designer, I was responsible for the overall experience design, screen architecture, and final visual delivery.
ROLE
Lead Designer
PERIOD
2023.Oct - 2024.Sep
TOOL
Figma
After Effects
TEAM
Me - Lead Designer
1 PdM
3 iOS Engineer
3 android Engineer
3 Backend Enginner
Background and Problems
PayPay has established itself as an essential part of Japan’s payment infrastructure, especially for offline shopping at physical stores. However, its presence in online transactions has remained relatively small. The number of online services that allow users to pay with their PayPay balance is limited, creating challenges both for users and for the business itself.
Background and Problems
PayPay has established itself as an essential part of Japan’s payment infrastructure, especially for offline shopping at physical stores. However, its presence in online transactions has remained relatively small. The number of online services that allow users to pay with their PayPay balance is limited, creating challenges both for users and for the business itself.
Background and Problems
PayPay has established itself as an essential part of Japan’s payment infrastructure, especially for offline shopping at physical stores. However, its presence in online transactions has remained relatively small. The number of online services that allow users to pay with their PayPay balance is limited, creating challenges both for users and for the business itself.
Card registration in just two taps
Complete card registration right from the home screen — it’s that simple.
Card registration in just two taps
Complete card registration right from the home screen — it’s that simple.
Card registration in just two taps
Complete card registration right from the home screen — it’s that simple.
Manage it your way
Users can customize a wide range of settings on their own — from fraud prevention and usage history to card number verification and more.
Manage it your way
Users can customize a wide range of settings on their own — from fraud prevention and usage history to card number verification and more.
Manage it your way
Users can customize a wide range of settings on their own — from fraud prevention and usage history to card number verification and more.
Onboarding
To help users immediately understand the value of the service, we crafted onboarding screens with concise animations that highlight the core benefits in an intuitive way.
Onboarding
To help users immediately understand the value of the service, we crafted onboarding screens with concise animations that highlight the core benefits in an intuitive way.
Onboarding
To help users immediately understand the value of the service, we crafted onboarding screens with concise animations that highlight the core benefits in an intuitive way.
Virtual Card Design
Although the card is virtual, we carefully designed its appearance to make the prepaid nature of the service intuitive and easy to understand. To distinguish it from existing credit cards and ensure instant recognition as PayPay balance, we finalized the design in PayPay’s signature red.
Virtual Card Design
Although the card is virtual, we carefully designed its appearance to make the prepaid nature of the service intuitive and easy to understand. To distinguish it from existing credit cards and ensure instant recognition as PayPay balance, we finalized the design in PayPay’s signature red.
Virtual Card Design
Although the card is virtual, we carefully designed its appearance to make the prepaid nature of the service intuitive and easy to understand. To distinguish it from existing credit cards and ensure instant recognition as PayPay balance, we finalized the design in PayPay’s signature red.
Many Edge Cases
There were numerous complex edge cases to handle, including temporary overdraft statuses that occur when credit transactions cause a negative or insufficient balance. We meticulously mapped out display conditions across all PayPay screens to ensure consistency and prevent user confusion.
Many Edge Cases
There were numerous complex edge cases to handle, including temporary overdraft statuses that occur when credit transactions cause a negative or insufficient balance. We meticulously mapped out display conditions across all PayPay screens to ensure consistency and prevent user confusion.
Many Edge Cases
There were numerous complex edge cases to handle, including temporary overdraft statuses that occur when credit transactions cause a negative or insufficient balance. We meticulously mapped out display conditions across all PayPay screens to ensure consistency and prevent user confusion.
Reaching 70 million users
Officially released in May 2025, the service was featured as an entry point on the PayPay home screen, reaching over 70 million users and becoming widely used for online shopping.
Reaching 70 million users
Officially released in May 2025, the service was featured as an entry point on the PayPay home screen, reaching over 70 million users and becoming widely used for online shopping.
Reaching 70 million users
Officially released in May 2025, the service was featured as an entry point on the PayPay home screen, reaching over 70 million users and becoming widely used for online shopping.