Top

LINE GIFT

LINE Gift is a service that allows you to send gifts easily without knowing your address on LINE. It is one of the largest gift services in Japan and is currently used by over 35 million users.

ROLE

Lead Designer

PERIOD

2021.Jan - 2022.Jun

TOOL

Figma

After Effects

Illustrator

TEAM

Me - Lead Designer

3 Designers

4 Product Managers

3 Frontend-Engineers

4 Backend Engineers

Top

LINE GIFT

LINE Gift is a service that allows you to send gifts easily without knowing your address on LINE. It is one of the largest gift services in Japan and is currently used by over 35 million users.

ROLE

Lead Designer

PERIOD

2021.Jan - 2022.Jun

TOOL

Figma

After Effects

Illustrator

TEAM

Me - Lead Designer

3 Designers

4 Product Managers

3 Frontend-Engineers

4 Backend Engineers

Top

LINE GIFT

LINE Gift is a service that allows you to send gifts easily without knowing your address on LINE. It is one of the largest gift services in Japan and is currently used by over 35 million users.

ROLE

Lead Designer

PERIOD

2021.Jan - 2022.Jun

TOOL

Figma

After Effects

Illustrator

TEAM

Me - Lead Designer

3 Designers

4 Product Managers

3 Frontend-Engineers

4 Backend Engineers

LINEGIFT Design System

As the number of design members increased, it became necessary to build a design system to provide a consistent experience, so we developed a design system.

LINEGIFT Design System

As the number of design members increased, it became necessary to build a design system to provide a consistent experience, so we developed a design system.

LINEGIFT Design System

As the number of design members increased, it became necessary to build a design system to provide a consistent experience, so we developed a design system.

Gift message card with photo

We have developed a feature that allows users to send a gift card with a photo so that they can convey their feelings more clearly when sending a gift.

Gift message card with photo

We have developed a feature that allows users to send a gift card with a photo so that they can convey their feelings more clearly when sending a gift.

Gift message card with photo

We have developed a feature that allows users to send a gift card with a photo so that they can convey their feelings more clearly when sending a gift.

Renewal of the top screen and birthday screen

The top screen and birthday screen were redesigned to provide users with a wider range of choices. This made it easier for users to find gifts they wanted to send, increasing the share of delivery-based gifts.

Renewal of the top screen and birthday screen

The top screen and birthday screen were redesigned to provide users with a wider range of choices. This made it easier for users to find gifts they wanted to send, increasing the share of delivery-based gifts.

Renewal of the top screen and birthday screen

The top screen and birthday screen were redesigned to provide users with a wider range of choices. This made it easier for users to find gifts they wanted to send, increasing the share of delivery-based gifts.

The average customer spend increased.

By making it easier for users to select gifts they truly wanted to send, the proportion of delivery-based gifts rose, contributing directly to higher customer value.

The average customer spend increased.

By making it easier for users to select gifts they truly wanted to send, the proportion of delivery-based gifts rose, contributing directly to higher customer value.

The average customer spend increased.

By making it easier for users to select gifts they truly wanted to send, the proportion of delivery-based gifts rose, contributing directly to higher customer value.

Wish List

I designed a swipe-based “wish-pick” interface that enables users to intuitively register what they want with minimal effort. By letting users select items one by one, the flow encouraged mindful interaction and led to a significant improvement in registration rates.

Wish List

I designed a swipe-based “wish-pick” interface that enables users to intuitively register what they want with minimal effort. By letting users select items one by one, the flow encouraged mindful interaction and led to a significant improvement in registration rates.

Wish List

I designed a swipe-based “wish-pick” interface that enables users to intuitively register what they want with minimal effort. By letting users select items one by one, the flow encouraged mindful interaction and led to a significant improvement in registration rates.

LINEGIFT Christmas

We designed a special page to sell selected gifts for Christmas. We also directed the product photos.

LINEGIFT Christmas

We designed a special page to sell selected gifts for Christmas. We also directed the product photos.

LINEGIFT Christmas

We designed a special page to sell selected gifts for Christmas. We also directed the product photos.