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LINE GIFT
LINE Gift is a service that allows you to send gifts easily without knowing your address on LINE. It is one of the largest gift services in Japan and is currently used by over 35 million users.
ROLE
Lead Designer
PERIOD
2021.Jan - 2022.Jun
TOOL
Figma
After Effects
Illustrator
TEAM
Me - Lead Designer
3 Designers
4 Product Managers
3 Frontend-Engineers
4 Backend Engineers
Top
LINE GIFT
LINE Gift is a service that allows you to send gifts easily without knowing your address on LINE. It is one of the largest gift services in Japan and is currently used by over 35 million users.
ROLE
Lead Designer
PERIOD
2021.Jan - 2022.Jun
TOOL
Figma
After Effects
Illustrator
TEAM
Me - Lead Designer
3 Designers
4 Product Managers
3 Frontend-Engineers
4 Backend Engineers
Top
LINE GIFT
LINE Gift is a service that allows you to send gifts easily without knowing your address on LINE. It is one of the largest gift services in Japan and is currently used by over 35 million users.
ROLE
Lead Designer
PERIOD
2021.Jan - 2022.Jun
TOOL
Figma
After Effects
Illustrator
TEAM
Me - Lead Designer
3 Designers
4 Product Managers
3 Frontend-Engineers
4 Backend Engineers



LINEGIFT Design System
As the number of design members increased, it became necessary to build a design system to provide a consistent experience, so we developed a design system.
LINEGIFT Design System
As the number of design members increased, it became necessary to build a design system to provide a consistent experience, so we developed a design system.
LINEGIFT Design System
As the number of design members increased, it became necessary to build a design system to provide a consistent experience, so we developed a design system.






Gift message card with photo
We have developed a feature that allows users to send a gift card with a photo so that they can convey their feelings more clearly when sending a gift.
Gift message card with photo
We have developed a feature that allows users to send a gift card with a photo so that they can convey their feelings more clearly when sending a gift.
Gift message card with photo
We have developed a feature that allows users to send a gift card with a photo so that they can convey their feelings more clearly when sending a gift.






Renewal of the top screen and birthday screen
The top screen and birthday screen were redesigned to provide users with a wider range of choices. This made it easier for users to find gifts they wanted to send, increasing the share of delivery-based gifts.
Renewal of the top screen and birthday screen
The top screen and birthday screen were redesigned to provide users with a wider range of choices. This made it easier for users to find gifts they wanted to send, increasing the share of delivery-based gifts.
Renewal of the top screen and birthday screen
The top screen and birthday screen were redesigned to provide users with a wider range of choices. This made it easier for users to find gifts they wanted to send, increasing the share of delivery-based gifts.





The average customer spend increased.
By making it easier for users to select gifts they truly wanted to send, the proportion of delivery-based gifts rose, contributing directly to higher customer value.





The average customer spend increased.
By making it easier for users to select gifts they truly wanted to send, the proportion of delivery-based gifts rose, contributing directly to higher customer value.





The average customer spend increased.
By making it easier for users to select gifts they truly wanted to send, the proportion of delivery-based gifts rose, contributing directly to higher customer value.
Wish List
I designed a swipe-based “wish-pick” interface that enables users to intuitively register what they want with minimal effort. By letting users select items one by one, the flow encouraged mindful interaction and led to a significant improvement in registration rates.
Wish List
I designed a swipe-based “wish-pick” interface that enables users to intuitively register what they want with minimal effort. By letting users select items one by one, the flow encouraged mindful interaction and led to a significant improvement in registration rates.
Wish List
I designed a swipe-based “wish-pick” interface that enables users to intuitively register what they want with minimal effort. By letting users select items one by one, the flow encouraged mindful interaction and led to a significant improvement in registration rates.






LINEGIFT Christmas
We designed a special page to sell selected gifts for Christmas. We also directed the product photos.
LINEGIFT Christmas
We designed a special page to sell selected gifts for Christmas. We also directed the product photos.
LINEGIFT Christmas
We designed a special page to sell selected gifts for Christmas. We also directed the product photos.





